Good mood in quarantine times: content was key for a brand built around social moments to stay close to the public


The problem

In the pandemic, more than 3 billion people were isolated at home. A world worried and consuming information online like never before. How can brands maintain their relevance and visibility in this particular period?



The Solution

A complete ecosystem of humor on Skol’s proprietary brand channels. Leveza Desce Bem was born. A co-created series with Ambev and Porta dos Fundos, which brought daily doses of good news to the public in an atypical moment in the world.


Presented by Rafael Portugal and Thati Lopes, the series was attended by consumers and special guests, becoming an important and positive movement in the period, with the participation of the audience in the conduct of the story.


The results

There were more than 39 million impressions, 17 million views and more than 1.2 million interactions in a strategic content ecosystem with episodes, trailers, breaking news, also spread in Porta dos Fundos and the talents’ social network.